'Apple's new feature is an evolution of their iTunes offering to bring it on par with other streaming music services that have added radio into their feature sets. Drake also hinted that the app would play an important role in the release of his next album.Pandora downplayed Apple's new service in a statement to CNBC and stressed the hold it has on intellectual property in the radio streaming space. The rap superstar explained that Connect lets artists share videos, lyrics and more, while letting fans comment and interact with them directly. There’s also a social media element to Apple Music, called Connect, which was unveiled at the launch ceremony by Drake. “We have real music fans running this place, incredible DJs,” Lowe says in the app’s promo video.

The launch of Apple Music also brings with it the launch of Apple Music Beats 1, a new 24-hour worldwide radio station run by some of the top DJ’s from across the globe, including former BBC tastemaker, Zane Lowe. “There needs to be a place where music can be treated less like digital bits but more like the art it is, with a sense of respect and discovery,” Reznor says in a video introducing the service.ĭubbed the For You section, this feature of the Apple Music service promises to deliver a fresh mix of albums, new releases and playlists, which have been personalised just for – you guessed it – you, tiger.Īll the ways you love music.

But the big difference, as Beats’ Chief Creative Officer and Nine Inch Nails frontman Trent Reznor explains, is that its playlists are curated by humans, not algorithms. It also promises playlists tailored to fans’ tastes.

New itunes music service